P.S. Venkatesh wanted to create an end to end bike rental company which is fully automated and also environmental friendly. He planned to start the first few pick up hubs in the Chennai Metro stations which needed last mile connectivity for the passengers. Howdy bikes envisioned a system that allows the users to pick up bikes from any hub and drop the bikes at any hub which make it simple and easy for the end riders

Problem Faced

To achieve the vision of creating a world class fully automated bike rental company, Howdy Bikes needed an end to end technology platform to manage everything from riders to booking to availability to billing and bike security. The solution would also have to integrate with external systems like Google Maps and Bike IoT solutions to manage the end to end operations, fare estimations and avoid bike theft.


To create an awesome world class and scalable end to end Bike Rental platform for Howdy Bikes with seamless booking, keyless pick up and drop process, realtime tracking, accurate fare estimation, remote immobilisation and 100% bike security.


MacAppStudio designed and developed an end to end bike rental platform for HowdyBikes with iOS and Android apps for riders, an android app for hub managers and an admin dashboard for administrators of the full platform. The platform development was focused on a great UI/UX design, performance, security and scalability.

The riders can view the bikes available in their nearest hub and seamlessly book the bikes, and scan the QR code of the bike to start it without keys using an inbuilt IoT system embedded in the bikes. The rider then can leave the bike at any drop location and the exact fare will be calculated and charged to his account. The riders also get additional options like helmet etc as value additions for the riders.

The platform has a hub manager app and also a web based admin dashboard to manage hubs, bikes and fares. The dashboard also has other modules for user management, pricing management, banner management, reports and analysis and other modules to control the end to end operations of the system.

The main feature of the platform the integration of the app with the IoT system embedded in the bike which allows the app to control the entire bike operation like start, stop, speed control, fuel levels, distance possible for fuel remaining and remote immobilisation.


  • Kotlin

  • Swift

  • Objective C

  • HTML

  • JS

  • PHP

  • MySQL

Current Status

The platform was launched in Mar 2020 and has delivered over 20,000+ rides in a very short span of time. The fact that is aids in the last mile connectivity for the Metro in Chennai city has been appreciated and encouraged by the media and other organisations. The seamless bike rental experience and the low fares has attracted thousands of riders and making this the leading bike rental platform in Chennai.

What to Know more?

Read the challenges we faced and how we helped our client achieve their goals

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