Royal chicken is India’s first modern meat retail company having a massive poultry farm at Dharapuram, Tirupur districts, Tamilnadu. With a team of highly qualified professionals including poultry nutritionists and veterinarians, they are maintaining the poultry in a super hygienic environment.
Even though Royal Chicken has 7 stores all over Chennai, customers find it convenient to order online and get easy delivery to their home. In the absence of an online ordering platform, royal chicken lost a significant amount of customers. Also, they required a back end system to process orders, view customer analytics, generate reports and manage the business process seamlessly.
To create an awesome end to end cloud-based retail platform to help Royal Chicken customers to order meat using a mobile app or website. Also to assist the company’s management to overview their product sales, customer analytics, and business outcomes.
MacAppStudio came up with a perfect solution by designing a world-class end to end cloud-based retail platform for Royal Chicken. The admin system was developed to control the end to end operations, generate reports, review analytics and more than 50+ features to efficiently manage the end to end operations. The POS system was developed and installed with printer and weighing scale integration in all 7 locations. There is also a customer support call center software for taking orders in calls.
The project was started in Oct 2018 and went live in Nov 2018. MacAppStudio operated the platform for seven months till June 2019. The platform was handed over to the internal technical team of Royal Chickens by June 2019. The platform currently holds a large number of customers, managing over 1000+ daily orders in Chennai, 7 retail locations with 50+ delivery agents.